Blueshift Expands into UK & Ireland with Strategic Partnership
Blueshift, the Australian-owned leader in AI-powered Integrated Business Planning (IBP) software for the consumer goods industry, today announced the appointment of Chase Business Development as its exclusive partner for the United Kingdom and Ireland. The partnership marks a significant milestone in Blueshift's international expansion, bringing its proven ONE solution to one of Europe's most competitive consumer goods markets.
With a proven track record of delivering measurable results for leading manufacturers including Coca-Cola Europacific Partners, Fonterra, and PZ Cussons, Blueshift ONE arrives in the UK and Ireland offering something no competitor can match: a complete, purpose-built consumer goods solution that unifies demand planning, trade promotion management, claims automation, and real-time business intelligence in a single platform — backed by 25 years of specialization.
Justin Stafford, Founder and CEO of Blueshift, said: "Europe represents a tremendous opportunity for Blueshift. European consumer goods companies are under immense pressure to demonstrate ROI on every pound or euro of trade investment, yet many are constrained by tools that weren't designed for today's promotional complexity. We've spent a quarter of a century perfecting a solution that delivers real, measurable results — and with Chase's deep market expertise and relationships, we're perfectly positioned to help manufacturers in this market transform their commercial performance."
He added: "What truly sets Blueshift apart is our AI forecasting engine. With the right data, our clients see 85%+ accuracy in predicting promotion volumes — it transforms everything, from supply chain efficiency to P&L confidence. That's not a theoretical benefit; it's hundreds of thousands in savings for every percentage point of forecast improvement for our clients."
Jason Murphy, Founder and CEO of Chase, said: "We evaluated numerous IBP and Trade Promotion Management solutions before partnering with Blueshift, and nothing else came close. The combination of AI-driven forecasting accuracy, rapid deployment, and a genuinely integrated platform makes Blueshift ONE the standout choice for UK and Irish manufacturers looking to professionalise their trade investment and planning capabilities."
Under the agreement, Chase will lead all distribution, sales, and market development activities for Blueshift ONE initially across the United Kingdom and Ireland. UK and Irish customers will benefit from dedicated local support, tailored implementation services, and ongoing client success management — backed by Blueshift's proven delivery methodology and technical expertise. The partnership will initially focus on mid-market manufacturers — companies large enough to benefit from professional trade promotion management but underserved by enterprise solutions designed for global multinationals.