Why Chase

Why Consumer Goods Leaders Partner with Chase RCG

Chase consultants collaborating with a client leadership team
Why Chase

A partner that stays in the room

We sit alongside your leadership team — designing, implementing, and embedding the change with you, not handing it over.

Consumer Goods Focus

We work exclusively with consumer goods manufacturers. We understand promotional complexity, retailer dynamics, seasonal patterns, and the reality of thin margins. We speak your language and know what good looks like in your sector.

End-to-End Accountability

We do not hand off to separate implementation partners or disappear after go-live. The same team that designs your solution implements it, embeds it, and can run it. One relationship, one accountable partner.

Outcome Orientation

We measure success by your results - forecast accuracy improvement, service level gains, cost reduction, time freed up. We are happy to structure commercial arrangements that tie our fees to the outcomes we deliver.

Right-Sized for You

Our solutions and engagement models are designed for mid-market manufacturers, not scaled-down versions of enterprise approaches. We understand your resource constraints and design accordingly.

Managed Service Option

Not every capability needs to be built in-house. Our managed services allow you to access forecasting, planning support, and automation capability without adding permanent headcount - scaling up or down as your needs evolve.

Our Team

Who You'll Work With

Three hands-on operators who lead the diagnosis of your commercial challenges.

Jason Murphy, Founder & Managing Director at Chase RCG

Jason Murphy

Founder & Managing Director

Works with founders and leadership teams of innovative software and AI businesses to win in enterprise markets.

Jason Murphy on LinkedIn
Mark Jagger, Commercial Strategy Advisor — GTM & RGM at Chase RCG

Mark Jagger

Commercial Strategy Advisor — GTM & RGM

18 years driving growth for global FMCG and OTC brands, specialising in go-to-market and revenue growth management.

Mark Jagger on LinkedIn
Mike Price, Industry Expert Advisor — Retail Execution at Chase RCG

Mike Price

Industry Expert Advisor — Retail Execution

25+ years shaping retail execution capability across the world's leading FMCG businesses.

Mike Price on LinkedIn
Who We Work With

Consumer Goods Companies

From the shelf to the supply chain — we partner with the brands shoppers reach for every day.

Shopper comparing consumer goods products on a supermarket shelf

Sectors We Serve

  • Food & Beverage - ambient, chilled, and frozen food; beverages; snacks and confectionery
  • Personal Care & Beauty - skincare, haircare, cosmetics, personal hygiene
  • Household Products - cleaning, laundry, air care, home maintenance
  • Health & Wellness - OTC pharmaceuticals, vitamins and supplements, health foods
  • Pet Care - pet food and pet care products

We Typically Engage With

The leaders accountable for planning effectiveness and operational performance.

Supply Chain
Operations
Finance
Commercial
Trade Marketing
Sales
Revenue Growth
S&OP

Let's Talk About You

If this resonates with you, we would welcome a conversation. We will listen, share relevant experience, and give you an honest view of how we can help.

There is no obligation and no sales pitch. If we are not the right fit, we will tell you - and where we can, we will point you in the right direction.

Process. Technology. Results.

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