Our Phased Approach to Commercial Transformation
Meet the team behind the Approach
Every engagement starts with people who have run these operations themselves. Jason leads the first conversation, with Mark and Mike brought in where commercial strategy or retail execution expertise is needed.
Jason Murphy
Founder & Managing Director
Works with founders and leadership teams of innovative software and AI businesses to win in enterprise markets.
Jason Murphy on LinkedIn
Mark Jagger
Commercial Strategy Advisor — GTM & RGM
18 years driving growth for global FMCG and OTC brands, specialising in go-to-market and revenue growth management.
Mark Jagger on LinkedIn
Mike Price
Industry Expert Advisor — Retail Execution
25+ years shaping retail execution capability across the world's leading FMCG businesses.
Mike Price on LinkedInFrom first conversation to lasting capability
Our engagements follow a practical, phased approach designed to deliver value quickly while building towards sustainable capability.
Identify
We start by pinpointing where value is being created and destroyed across your commercial operation. A short, focused review of your planning, revenue growth and execution activity surfaces the handful of issues worth solving first - so effort goes where the return is greatest.
Diagnose
We spend time with your team understanding the specific problem, its root causes, and the constraints we need to work within. This is hands-on, reviewing data, observing processes, speaking with stakeholders. The output is a clear problem definition and solution approach, not a lengthy report.
Design
We design the combination of process changes and technology required to solve the problem. This includes selecting the right tools from our partner portfolio, defining integration requirements, and mapping the future-state operating model. We work collaboratively with your team - this is not done to you, but with you.
Implement
We deploy the solution - configuring technology, building integrations, migrating data, training users, and establishing new processes. Our focus is on getting to value quickly; we favour phased rollouts that prove the concept before scaling, rather than big-bang implementations that take months to deliver anything.
Embed
Go-live is not the finish line. We stay engaged to drive adoption, address teething issues, refine configurations based on real-world feedback, and ensure the solution becomes part of how your business operates. This is where many implementations fail; we ensure yours succeeds.
Run
For clients who prefer it, we provide ongoing managed services, running forecasting models, managing planning systems, executing automations, and providing continuous improvement. This allows you to access capability without building permanent headcount, with service levels and outcomes you can hold us accountable to.
Let's Talk About You
If this resonates with you, we would welcome a conversation. We will listen, share relevant experience, and give you an honest view of how we can help.
There is no obligation and no sales pitch. If we are not the right fit, we will tell you - and where we can, we will point you in the right direction.
Process. Technology. Results.
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