IBP Isn't The Goal. One Number Is. – Planning for Success in 2026

A Fireside Chat on Ending the "Misalignment Problem" in Consumer Goods

In most Consumer Goods businesses is a familiar scene played out every month: Sales has one forecast, Finance has another, and Supply Chain is working from a third. The problem isn't the people—it's that everyone is working in isolation.

Jason Murphy (ChaseBD) and Justin Stafford (CEO of Blueshift) hosted a relaxed, "real talk" conversation about why Integrated Business Planning (IBP) mattered—and why achieving One Number across the business was the only goal that actually moved the needle. They discussed what 30 years of experience in CG transformation had taught them about building one truth that the entire business operated against.

What They Covered

• The Integration Gap: Why having separate tools for Demand Planning or TPM wasn't enough.
• The "One Number" Concept: How to move from constant reconciliation to a single, consensus plan.
• Built for CG: Why the most successful implementations were built from inside the industry, not adapted from generic platforms.

Guest Speaker: Mark Jagger

They were pleased to also welcome Mark Jagger to the fireside chat. Mark led commercial transformation at Sanofi Consumer Healthcare across multiple markets. He had been inside the machine—not advising from outside it. He shared what he learned about aligning commercial teams, building forecasts that Finance actually trusted, and closing the gap between planning theory and execution reality.

If you ever wondered why your IBP process looked good on slides but didn't translate to better decisions, Mark's experience resonated. This wasn't about best practice frameworks. It was about what actually worked when you were trying to change how a real business operated.