Across consumer goods, the headline numbers continue to mask a more challenging underlying reality. Revenues remain broadly intact and margins are being actively managed, yet the volume equation has fundamentally shifted.
Our June 2026 webinar underlined an important commercial reality: price-led growth has reached its limits, and future performance will depend on more disciplined, insight-led execution.
RGM and commercial teams are now operating in a materially tougher environment: weaker volume momentum, sustained margin pressure, more complex retailer negotiations and leaner organisations expected to deliver greater impact with fewer resources.
In the session, Mark Jagger, Jason Murphy and Thays Siqueira Gomes shared commercial perspectives on the priorities now shaping the growth agenda:
- Why the post-COVID pricing cycle has stalled
- Why execution discipline is becoming a critical source of advantage
- How leading businesses are improving promotion ROI, mix and pack architecture
- Where AI can create practical value in RGM today
- How UK and Ireland market dynamics are influencing retailer negotiations
The discussion was focused on pragmatic decision-making: where to prioritise investment, how to improve execution quality, and how to identify the growth levers most likely to deliver sustainable value.
If you were unable to join us live, the recording is available here: https://chasercg.com/webinars/volume-is-gone
For leadership teams reviewing their H2 2026 commercial priorities, the balance between margin protection and volume recovery will be increasingly important.
If this is an area you are considering, we would be pleased to share perspectives in a private conversation. Please feel free to connect via LinkedIn or through Chase Retail & Consumer Goods.