Resources

Blogs

Insights, trends and thought leadership on market entry, technology and Consumer Goods.

Chess board with king and pawns illustrating the high-level commercial shift in Consumer Goods

The Volume Reckoning: Why Consumer Goods Leaders Need a New Growth Agenda

Price-led growth has reached its limits. Insights from our June 2026 webinar on execution, promo ROI, mix, pack architecture and practical AI in RGM.

29 June 20264 min readRead the full post

A supermarket aisle with rising price tags but emptying baskets, illustrating the volume reckoning in Consumer Goods

Revenue Growth Management

The Volume Reckoning: Why the Old CPG Growth Formula Has Stalled and What It Will Take to Restart the Engine

Prices sit 20%+ above 2020, but volumes are flat or falling. Why the old CPG playbook can't restart growth and the three moves, plus AI-led RGM, that can.

1 June 202611 min readRead the full post

Brand & Category Strategy

The David vs. Goliath Shift: Why Small Brands are Winning the CPG War and What the Giants Need to Do About It

Local brands now make up 66% of the average shopper basket. Here's why scale has become a liability for global CPG players and how Revenue Growth Management offers a credible way back.

22 May 202610 min readRead the full post

A woman in a supermarket aisle comparing prices between a premium and a value laundry detergent

Revenue Growth Management

The Great Disconnect: Why the Pandemic Pricing Model Broke and How RGM Can Fix It

The pandemic-era pricing playbook is eroding loyalty and hollowing out the price ladder. Here's why headline price cuts won't fix it and the five RGM levers that will.

14 May 20269 min readRead the full post

A woman shopping in a grocery store aisle with green circles overlaid

Consumer Goods Outlook

Navigating the Storm: Why 2026's Cost Crisis Demands a New Operating Model for Consumer Goods

Volatility is now structural. Here's what Consumer Goods leaders are doing differently and why Revenue Growth Management has quietly become the most important capability on the commercial agenda.

5 May 20268 min readRead the full post

Consumer Goods leadership team debating competing plan numbers around a boardroom table

Integrated Business Planning

IBP Isn't The Goal. One Number Is: Planning for Success in 2026

Most IBP implementations feel like a reporting trap rather than a growth engine. Here's why and what a pragmatic, decision-led operating model actually looks like for Consumer Goods leaders.

15th April 20265 min readRead the full post

White Papers

Download our latest white papers on planning, pricing and commercial strategy.

📘White Paper

People Before Process. Process Before Technology.

Why the most successful retail execution transformations in Consumer Goods begin with people, not platforms. A solution-agnostic perspective from Jason Murphy and Mike Price.

August 202618 pages

Read White Paper